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Gentle is the New Strong

For the launch of Pantene’s Micellar Water collection, we introduced a fresh look and feel, anchored in a clean blue palette and elevated hair styling, across print, OOH, and social campaign assets.

Agency: Grey

Client: Pantene

Beauty Photographer: Txema Yeste

Director: Drew Rilley

CONCEPT / ART DIRECTION / DESIGN / 360 CAMPAIGN DEVELOPMENT

Go Gentle

For social, we created a series of videos and memes featuring Priyanka Chopra sharing her personal experiences with bullying, reinforcing the campaign’s message to Go Gentle.

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