Dermstore Collective

A proof-of-concept brand initiative for Dermstore, designed to unite the retailer's network of skincare creators and influencers under a single, cohesive identiy. The project included logo design and brand identity development, extending across out-of-home placements and social content to establish a recognizable presence for the collective across both digital and physical touchpoints. 
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The goal: position Dermstore's creator community as a distinct, ownable brand within the broader skincare landscape, giving influencer partnerships a polished visual language. 

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CONCEPT   /  BRANDING   /  360 CAMPAIGN DEVELOPMENT

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